The Story of the Brand

The first MAÉHSA collection, the Numbered Reversibles, born in our Parisian ateliers, reveals a series of luxury denim jackets. Unique and unisex pieces crafted by our Parisian artisans whose expertise is truly precious. Each jacket is made from upcycled denim and elevated with fabrics sourced from the dormant stocks of renowned couture houses, combined with “coup de cœur” prints or recycled fish leather. This exceptional work has required over 50 hours of stitching for each piece, adorned with a jewel set with natural stones and enhanced with entirely hand-executed embroidery. Designed for dual wear, this reversible, numbered collection embodies versatility: one side showcasing artfully worked denim, the other a more sophisticated jacket.

Following the success of this collection, the Non-Reversible and Kolmaos lines were born. These unique, unisex pieces, likewise conceived and made in Paris, then finished with hand embroidery, blend printed fabrics with a bohemian-chic sensibility while maintaining the same level of excellence. Often crafted from noble materials such as linen or silk, these collections sometimes feature jewellery set with natural stones.

To complement this exclusive offering, MAÉHSA has also envisioned a jewellery collection adorned with natural stones and delicate touches of silk, finished in gold-filled. Each piece, mirroring the jackets, is conceived as a unique creation or produced in limited editions.

In 2025, the brand continues to innovate with the launch of reversible unnumbered jackets, as well as caps and bags produced in small batches through short supply chains in Portugal. Sweaters and t-shirts will further enrich this vision, expanding the MAÉHSA universe with creations that combine uniqueness and the quality of their finishing touches.